The Voice Search Revolution

Voice search is a new search engine technology that allows people to ask questions through their smart devices with their voices. You ask a question and the smart device tells you the answer. It is that simple, or is it?

As with any new technology, there is a learning curve. Brands and advertisers need to understand the impact that voice search will have on their business and begin preparing to address the needs of the voice search consumer sooner than later. There are many smartphones already in the market that are partaking in this technology, the most popular being Android that uses “Ok Google” and Apple’s SIRI. However, smartphones are not the only form of instant answers in the marketplace. In fact, both Google and Amazon have introduced their own versions of voice assistants in Google Home and Alexa. These smart devices are connecting basic Q&A via voice for the general public.

According to a 2016 Predictions Report by Gartner, 30% of all searches will be done without a screen by 2020. This reinforces the impact that voice search will have on the search engines.

This search evolution into voice is dramatically affecting the way Google and other search engines find relevant information for searchers. The brands that jump on board first as adopters of voice engine optimization, will take advantage of the opportunity to rank in the top position of voice search results.

In preparation for the future, Voice Engine Optimization must be part of the overall marketing strategy and investment planning efforts for ant agency or brand. Developing a long-term strategy to ensure optimal success through this exciting technology is part of the new normal.