Amazon's Big Box Ad Strategy

Amazon is the king of the online retailers and it is hoping to take away market share from traditional retailers as well as online gorillas like Google. That’s right, the

big online giant of the ecommerce world is using the giant customer base it has grown to target both search and display advertising. With a gargantuan list of customers searching for products and services, they are not competing with the biggest search engines in the world like Google for advertisers’ dollars. In doing so, they are raking in millions, perhaps billions, of dollars from brands who do not even offer product sales on the Amazom.com platform. This is the strategy being employed to help consumers find what they are looking for when and where they are looking and brands know this is true. There’s really no escaping the wide spread coverage that Amazon.com provides to retailers who want to get in front of a hungry audience with wallets already open. But this cannot possible sit well with Google.

The newest area of focus for the Amazon platform is voice search. Here is the where the peak of emerging technologies meets brand awareness and future ad spend. With the number of voice-activated devices, such as Google Home and Amazon’s own Alexa penetrating households, digital marketers and agencies need to take heed and prepare content that can answer a customer’s voice request on cue. Perhaps the most dynamic and growing space in the digital marketing realm, voice search has the potential to draw in an entirely new segment of ad investment and you better believe Amazon is ready to collect on it. Read more in the article below:

https://www.marketingweek.com/2017/09/15/amazon-reveals-advertising/

http://www.adweek.com/digital/amazon-is-opening-up-its-ads-business-and-marketers-see-a-big-opportunity-to-shake-up-search/