Accomplished marketer with over 19 years of experience in the advertising industry with the know-how to leverage extensive knowledge in digital marketing and brand management. High-energy, results-oriented leader recognized for innovative strategies to increase brand awareness and customer engagement with the ability to “market anything”.
Stacey Kanner
MARKETING INSIGHTS THAT MATTER
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Brand Management
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Corporate Consulting
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Mobile Personas
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Digital Analytics
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Strategic Planning ​
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Brand Identity
EXPERIENCE
2012-Present
Digital Marketing Specialist
STIHL Inc.
Responsible for strategic development and execution of all digital marketing campaigns for STIHL brand in the areas of: search engine optimization, online advertising, email marketing, mobile and web. Oversee relationship with agency partners, manage project budgets, timelines and quality of work. Develop mobile strategy including user experience, advertising, and apps.
2007-2012
Marketing Communications Coordinator
STIHL Inc.
Managed search engine optimization (SEO) activities such as content strategy, link building, keywords. Assisted with the development of the STIHL mobile marketing program including the first-ever mobile website, text messaging program, and mobile-based advertising. Oversaw quarterly Quantifiables Report, prepared analysis and identified campaign performance.
2005-2007
Account Executive
PLANIT
Managed client relationship, budgets and overall satisfaction with agency performance. Executed fully integrated advertising campaigns including print (magazine, newspaper) to web advertising. Assisted with new business pitches and helped to successfully grow business.
EDUCATION
2016-Present
Pursuing Bachelor's Degree
Old Dominion University
Communications
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2011-2015
Associate's Degree
Tidewater Community College
Associate of Arts - Magna Cum Laude
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University of San Fransisco
Certificate of Achievement
2010
Master Certificate in Internet Marketing
SKILLS
Mobile Marketing
Online Advertising
Website Management
Analytics & Reporting
Email Marketing
Search Engine Optimization
I AM AN ACTIVATOR
Through idea generation and a go-getter attitude I managed a major transformation of the STIHL email program from 30,000 subscribers to more than 1.2M.
The program was accelerated to be automated, customized, and mobile-optimized. First year results noted a 79% increase in retail website visits and an 82% increase in online orders.
I was honored to be asked to speak at the 2016 IBM Amplify Email Conference.
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I AM A STRATEGIST
I said it, I'm a thinker and an idea person. I see the dots out there and am determined to connect them. Driving insights that lead to sales is what I do for fun. Capitalizing on my strengths to provide consistently better service, work and results year after year. I have helped businesses ranging from hair salons to chiropractic offices and even a vietnamese restaurant. Yum!
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I AM A LEADER
I make calculated decisions when needed and lend an ear to anyone. This requires detailed collaboration across all lines of business with multiple organizational levels such as sales, technical services, customer service, legal, and human resources.
I have capacities in the organization of IT integration of sales and marketing programs on business objectives, negotiates schedules and proposals.
ABOUT ME
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Student of Communication
As a lifetime learner and student at Old Dominion University, I am dedicated to continuing my education and knowledge of the art and science of communication. Through years of courses I have obtained a love for understanding the human psyche and want to utilize those skills to expand my career.